(1).There is a right way and a very wrong way to market your products by e-mail. First let"s discuss the right way.
(1).推广你的产品有两种方法：对的和错的。我们先说对的。
(2).You should always have the person"s permission before you send them a sales e-mail message. The common question is "How can I ask them if I can contact them until I contact them" Good question. Here"s the answer.
Go through all the e-mails of prospective buyers that have contacted you in the past. Send each of them an e-mail asking if they would like to be on your "mailing list". Many of them will say yes.
(2).首先，在发推广信之前你首先要获得对方的允许。也许你会问：“如果我不联系他们怎么知道他们允不允许？”问得很好！答案就是, 整理一下以前联系过你的潜在买家的邮件地址，然后给他们每人发一封邮件，问问他们是否愿意加入到你的“群发名单”里，很多人会回答愿意。
(3).Secondly, there are e-mail address lists that you can buy . These are e-mail addresses of companies that might be interested in your product. But you should contact them first and ask for permission to send them a sales message.
The third way to get permission to send prospective buyers an e-mail is have them "opt-in" for your list. On your web site you will announce that you have periodic announcements of your products and if the viewer wants to get on (or opt in) the mailing list that they should contact you.
(3).其次，你可以购买进口商的电子邮件地址目录。就是那些可能对你的产品感兴趣的公司的电子邮箱地址，但你仍然应该先给他们每人发一封邮件问问他们是否愿意接收你的推广信。征求他们允许你给他们发信的第三个方法就是让他们“自投罗网”：在你的公司网站上注明你的公司有定期的新产品发布，如果感兴趣的话，他们会预定你的服务并主动联系你。
(4).As an example, exporters who want to get on a mailing list of a free monthly newsletter offering advice and trends on marketing to the USA should go to
www.americanimporters.org/pages/emailfor.html .
(4).例如，想开发美国市场的出口商，如果想每个月得到关于如何开拓美国市场的建议和市场报告的新闻邮件，可以到
www.americanimporters.org/pages/emailfor.html上预定。
(5).Also add to the list the e-mail addresses of people you meet at trade fairs and got letters from. Over time, you will have a very nice list of the e-mail addresses of prospective buyers who want to hear from you.
(5).对于那些你在交易会上搜集的公司和以前给你发过邮件的人，也有必要将他们的邮件地址加入你的“群发名单”里去，久而久之，你就会有一个很好的“群发名单”，他们都可能是你的潜在客户。
(6).If you have a new product that you think the buyers might be interested in you can send a message to everyone on your list. Do not send too many messages however. One message every two or three months is enough. Less than this and they forget you. More than that and they thin you are sending too many.
(6).如果你开发了新产品，你可以给你“群发名单”的客人都发一封email告诉他们。但是发的次数不要太多。每两到三个月一封就足够了。少了，他们会忘记你，多了，他们嫌你烦。
(7).Make the messages you send as interesting as possible. In addition to introducing your new product you should also include some interesting information. Buyers will read it if they think they will learn something. They may or may not read it if it is only a sales message.
(7).尽量使你的推广信显得吸引人。别光介绍你的新产品，还应介绍新产品有趣的地方。只有客人觉得能学到东西了他们才会去看你的邮件，如果仅仅是一封推广信，他们就有可能看也有可能不看了。
(8).Write your messages just like you would a sales letter. Use upper and lower case letters (not all capitals) and complete words (no abbreviations).
(8).让你的推广信看起来像推广信，不要全用大写字母，也不要用缩写，写全称。
