如何写好推广EMAIL(中文版)

文章摘自美国进口商网，www.americanimporters.org ，感兴趣的网友可以登陆上去看原版。我毕业后第一家公司是一家美资咨询公司，专门销售美国进口商名录，因此对群发邮件的技巧深有感触，所以贴出此帖，希望能对各位网友的业务有所帮助。原文的作者应该是美国人，对电子邮件营销的理解可能和国内同行有所不同，但是我看绝大部分的建议都值得采纳.

由于我的资历尚浅，如有翻译不妥之处，还请各位网友指教，以便我及时改正，共同进步。谢谢。

The Internet - Where the Customers Are!
客户在哪里—网络！

E-mail can be a very effective tool for marketing your products to buyers around the world IF you know what you are doing and follow certain rules. The important word here is -IF-. Those who do not know what they are doing or do not follow the rules quickly get a bad reputation and rarely have successful campaigns.
如果你有一个明确的目标，并且遵循一些规律，那么Email（下称电子邮件）是你向全球范围内的客户推销产品的有效工具。这里的关键词是“如果”，那些没有明确目标且不遵循规律的人很快就会被人所厌恶，当然也很难有所作为。

Some of the companies on the Database List of USA Importers and Wholesalers have included either their e-mail address or their web site address.
某些美国进口商和批发商名录上包含这些公司的email地址和公司网站主页地址。

Our Exporting to the World, Using the Internet database list has the email addresses and/or web site addresses of companies around the world (including the USA)
我们向世界出口产品，需要用到有电子邮件和公司网站地址的因特网数据库（即全球进口商名录）

Why is e-mail so popular? First of all it"s easy to get. When you register your URL web address with the internet service provider (ISP) as mentioned above you automatically get several e-mail addresses. It is important that you have at least three basic e-mail addresses. Buyers are looking for them and if you don"t have them it raises suspicion about your company.
为什么电子邮件这么流行？首先是因为电子邮箱（email地址）很容易得到。当你通过网络服务提供商（ISP）注册一个前面提到过的URL（Uniform Resorce Locator，在Internet的WWW服务程序上用于指定信息位置的表示方法）网址的时候，你就自动有了若干个邮件地址。有一点很重要，那就是你的公司至少需要有三个电子邮件地址，客人会比较在意这一点，如果没有，他们会对你的公司产生某些怀疑。

Your e-mail address after the "@" sign will be your URL that you registered. For example if the URL is www.goldentextile.com, this company"s e-mail address including the "@" sign will be ……@goldentextile.com. Buyers want to know where they are sending their messages. For this reason you should be very specific about where the message is going. Goldentextile@goldentextile.com is a poor e-mail address. It does not give any indication what department the message is going to.
你的email地址“@”后面的部分就是你所注册的URL地址。例如，如果某公司网站地址是www.glodentextile.com，那么这个公司的电子邮箱地址将是***@goldentextile.com。客人们通常想知道他们回复的邮件会发到哪儿或者说是会发给谁，如此一来，你的邮件地址就需要特定，以便告诉客人他们的回信发到了你公司的哪个部门或者发给了哪个负责人。因此，Goldentextile@goldentextile.com是一个非常失败的emial地址，因为它使你的潜在客人不知道他们的回信发到了你公司的哪个部门。

Every export company should have at least these three e-mail addresses: sales@.., export@.. , and support@.. . The three e-mail addresses for the company above would be sales@goldentextile.com, export@goldentextile.com, and support@goldentextile.com. By using the first two e-mail addresses the buyer knows that the message is going to the sales or export department. Having the support@goldentextile.com address tells the buyer that there is a department that can help them if they should have a question or problem after the order arrives. Having these e-mail addresses at your company greatly improves the chances of a buyer taking your company more seriously. Not having them means that the buyer may not know how to contact you.
每一个经营出口业务的公司都应该有以下三个电子邮件地址: sale@.., export@.., and support@.